29% of young people have watched TV online

Almost a third of people under the age of 25 have watched TV via the internet, according to research from the IPA.

The IPA Touchpoints report, which queried 5,400 people, revealed that 29% of people between the ages of 15 and 25 had watched TV online, along with 18% of adults between 25 and 64.

The report also said that 13% of all mobile users watch video clips on their phones, with the figure rising to 30% for 15-24 year olds.

Similarly, 6% of mobile users like the ability to record programmes and watch them on their phones, rising to 15% for under-24s.

Overall broadband penetration now stands at 73% of all UK adults, with internet usage at an average of 45 minutes on weekdays and 1.07 hours at weekends.

Jim Marshall, chairman of the Starcom MediaVest Group and chairman of the IPA Media Futures Group, said, " The young are still driving the take-up and use of digital media and new technology, however, the older age groups are also moving steadily towards greater adoption."

www.nma.co.uk | Will Cooper | 2008-07-03