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Advertising
The big brands have taken to the Internet and are leading the way.
Below is a list of articles gathered from across the internet relating to advertising, listed with the most recent first. Please use the search facility (top right) if you are looking for something in particular.
Worldwide Online Ad Spending
2008-07-03
Reaching for a bigger slice of the total ad pie Several recent worldwide online ad spending projections...
Use of direct channels improves online traffic
2008-07-02
LONDON - Direct marketing drives online traffic by up to 40%, according to collaborative publisher Tilt, which created its own insurance broker brand to conduct the research. ...
Agencies cut spend forecasts as internet eyes top ad slot
2008-07-01
LONDON - ZenithOptimedia and GroupM have downgraded their forecasts for the 2008 UK advertising market - with both warning that total ad spend growth will be below 5% this year....
Online ad spending should grow 20 percent in 2008
2008-06-30
The economy may be lousy, but the amount of money spent on online advertising should continue to grow at double-digit rates all the way through to 2013, according to a report released Monday by Jup...
Interactive media adshare doubles to 15% globally
2008-06-25
LONDON - Interactive media's worldwide share of advertising spend, including internet, mobile and gaming, is expected to reach 15% in 2009, according to a new study by GroupM. ...
Adspend on social networks set to rise 77%
2008-06-04
LONDON - Adspend on social networking sites, such as Bebo and Facebook, is expected to rise 77% from £65m to £115m this year as the activity continues to grow in popularity in the UK....
European Online Ad Spend Gains on U.S.
2008-06-03
Online ad spend in Europe grew to $17.4 billion in 2007, according to the results of the IAB Europe's annual AdEx survey, released today. The figures represent an average year-on-year growth r...
ITV in talks to acquire ad network to boost profits
2008-05-15
ITV plans to purchase an ad network as it looks to cash in on the surging ...
Study: Untargeted Ads Turn Off Social Net Users
2008-05-11
Social networking is all about linking people with common interests. For most, brands are a part of those interests. So much so that 56% of respondents to a new survey by online marketing consultan...
Google's change in direction - keywords
2008-05-07
Google has recently announced a change in its formally pro-brand owner keyword policy which has major implications for brand owners in the UK and Ireland.The debate over keywords...
