Search marketing tools

BarnesGraham has developed an approach to search marketing that delivers results for our target market. This approach is built around 4 core products.

Search strategy

The strategy involves a 3 step process:

define search objectives
conduct keywords research
develop strategy for implementation

This ensures that we have a clear target to aim at and clear route to success.

PPC campaign

Using Google's Adwords (the biggest and the best of the pay per click offerings), we will set up a campaign implementing your search strategy.

The set-up includes a month's revision and amendments, plus a report and recommendation on how to develop the campaign. Following the set up phase, either we can run the on-going campaign for you, or you can take it in-house to run yourself, with or without any on-going assistance from BarnesGraham.

SEO campaign

The search engine optimisation process has 3 elements

technical optimisation - ensure your content can be seen
copy optimisation - write the right content
link building - spread the word

SEO is usually a 2 phase process. The set up phase is either part of the development of a new site, or a review of your existing on.

Phase 2 is an on-going programme to maintain and improve your SEO over time.

Analytics

One of the key reasons for the success of online marketing is it's measurability. You know exactly what works and how well it is working.

To do this you need to:

generate data on your campaign activity and on the activity that it generates on your website
analyse that data to understand what is working and to be in a position to revise and improve the campaign

Using Google Analytics, we will ensure that you have all the data collection in place. On an on-going basis, we can either set up reports for you to run and analyse yourself, or we can conduct a regular review which will included recommendations for improvements to the campaign.