Website development

Websites sit at the centre of all online marketing activity.

Designed by marketers

Websites are marketing tools. They need to do what marketers want them to do. Of course they need input from designers and techies, but their development should be led by sound marketing.

BarnesGraham is run by marketers. Our site and our tools reflect this. Not only are they easy to use, but they are easy to use to achieve your marketing objectives.

Content management

All our websites are content managed. They run on our in-house content management system (CMS), which has been developed over 6 years. We are now into the 3rd release, which we are rather pleased with. It enables us to do the vast majority of things that clients have asked for over those 6 years, certainly all the things we have been asked to do twice! And it let's us develop websites very quickly.

Bespoke development

Because we built our CMS, we understand it completely. This means that if you want to change something, we can change it.

We also develop bespoke applications, so if there is anything else you want, we can build that too.

Features

The CMS has the following features:

• completely flexible navigation - add / delete / move page
• WISIWIG (What You See Is What You Get) editor - a bit like Word
  
• SEO enabled - just add optimised content
  
• template driven - change template in 1 click
  
• Tags - tag any content with keywords
  
• image, Flash and document libraries - add this content to any page
• publishing control - control who publishes what
  
• publish to RSS - spread the word
  
• publish to PDF - take the word away with you 
• blog and forum - integrated to the site
  

Toolkit integration

The CMS is part of our Internet Marketing Toolkit. The Toolkit acts as an extension of the content management tool, allowing you to run your website, search and email marketing from the same place. Click here to find out more.