Internet strategy

Our expertise is Internet marketing. Your expertise is running your own business. The key to developing a successful Internet marketing campaign is to work together to ensure that we leverage both sets of expertise.

The underlying questions

Before you do anything, you need to understand 3 things:

1. your current situation - where am I now?
2. your objectives - where do I want to be?
3. your criteria for success - how will I know I have achieved them?

It is only after you have answered these questions that you can look at the key issue - how do I get there? - and set out your tactics for implementation.

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." Sun Tzu, 500BC

Our approach

These questions outline our approach to Internet marketing strategy. We work with our clients to get an understanding of their business and to ensure that they understand the nature of the opportunity that the Internet offers them.

Once the preliminaries are in place, we develop a clear plan to achieve those objectives, defining tools, a time-table and costs. And we ensure that we understand how the success of the project will be measured to ensure that we deliver a good return on your investment.

If you would like to understand more about how BarnesGraham can help you to understand the opportunity that the Internet offers your business, call Tom Barnes on 0845 838 2328, or email info@barnesgraham.com.