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Much maligned, email is a key tool for those who get it right. Find out more.
Below is a list of articles gathered from across the internet relating to email, listed with the most recent first. Please use the search facility (top right) if you are looking for something in particular.
E-Mail Marketing Still Works
2008-04-21
But consumer standards of relevance are high. First, the good news: permission-based e-mail is great at...
E-Mail Tactics Help Determine Winners
2008-03-19
The workhorse of digital marketing has been through some muddy terrain. E-mail, a tactical mainstay of many campaigns, saw open rates dip worldw...
Strong Spend Ahead for E-Mail Marketing
2008-01-08
But the tactic's humble rep could be hurting it. E-mai...
Tesco embarks on eCRM drive
2007-11-13
Tesco is launching an online customer loyalty scheme, Fashionfile, in partnership with integrated agency WARL. Clothing at Tesco will send emails to Tesco's database of 600,000...
Direct Stats
2007-09-03
This month Email marketing campaign success is down to lists, offer and creative, according to the DMA's latest Email Benchmarking Survey (Q4, 2006). Hayley Pinkerfield reports. ...
Email overtakes print direct mail by volume
2007-09-03
Email marketing has overtaken print direct mail by volume for the first time, as companies maximise the targeting and cost-saving potential of digital direct marketing. The average n...
E-Mail: Online Marketing's Overlooked Stepchild?
2007-07-30
Before SEO, before PPC, before SEM, before interstitials, dayparting, and road blocks, there was email. But lately, I've felt email has taken a backseat to search engines, banners, and other t...
OgilvyOne Worldwide to launch email marketing department
2007-02-16
OgilvyOne Worldwide London is to create a new practice specialising in email marketing campaigns, which will be managed by Skip Fidura, the former director of European operations at Digital Impact....
Net-a-Porter ups conversion rate after cutting email activity
2007-02-05
Online luxury fashion retailer Net-a-Porter.com has cut down the number of emails it sends to customers from up to 10 per week to two. The company worked with email marketing special...
People react well to email marketing says new research
2006-12-21
Email marketing has received another tick of approval, as new research shows that three out of four of adults who are online view email communications from companies they like as valuable. ...
