Google expects mobile ad revenue to outstrip internet

Google CEO Eric Schmidt has predicted the search giant will make more money from mobile advertising than internet advertising in the future.

He believes the personalisation of mobile advertising will drive Google's mobile revenue to ultimately overtake its online ad business.

Speaking on US TV, Schmidt said, "We can make more money in mobile than desktop eventually because the mobile computer is more targeted. You carry your phone everywhere, it knows all about you, it knows what you're up to. We can do a very, very targeted ad. Over time, we'll make more money from mobile advertising."

He also countered rumours of delays in the Android software platform, which he claims will be distributed in phones before the end of the year.

Google has a range of products available on mobile including a search service and Google Mobile Maps mapping application.

www.nma.co.uk | Alex Farber | 2008-08-14