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Hot topics
What's hot in Internet marketing.
It is hard to keep up with the latest trends in online marketing. Distinguishing between the latest fad and the direction the Internet is really moving in is diffucult. This section brings you best practice guides, tips, top tens much more, keeping you better informed.
Content is Key
2008-05-12
Content is the key that can unlock value from your Internet marketing activity, making a real contribution throughout the customer life-cycle. It can help you to : Generate qualified...
UK affiliate spending hotspots revealed for first time
2008-05-06
Britain's first survey of affiliate spending on ...
Ad spend is growing
2008-04-29
Advertising spend in the UK is growing rapidly and is set to continue into the foreseeable future. According to the latest report from the Internet Advertising Bureau (IAB), Internet ad spe...
Growth in online retail spend
2008-04-29
Growth in online retail spend is looking very positive now and into the future. According to latest research by Verdict Research Consulting - Online retail spending...
EIAA Digital Families Report
2008-04-28
The EIAA has now launched the first ever ‘Digital Families Report’ which reveals interesting insights into the digital lifestyles of Europe’s online families, the research shows that adults who liv...
The online opportunity in 2008
2008-03-27
The Internet is the place to be this year for three reasons: it is the year of "more" (more reach, more activity and more spend); consumers behaviour is developing with the web becoming t...
Selected UK Internet Statistics 2008
2008-03-25
It's a never ending race to keep up with the latest stats on Internet use, so we really on E-Consultancy to do it for us. And to save you the effort, we have produced a report of the most relevan...
MMA code for responsible moble marketing
2008-01-28
The mobile is a more personal communication channel than any other, which can benefit consumers and businesses in many new ways. As it is more personal, however, particular care is needed not abu...
Best Practice Search Engine Marketing
2008-01-28
Eight out of ten users now rely on search engines to find the information they need, which makes Search Engine Marketing an essential Internet marketing tool. Mike Rogers' (MD of Optimize) ...
IPA 10 Easy Steps to Best Practice in Online Campaign Development
2008-01-24
With the unprecedented pace of growth in online advertising, IPA Digital and ISBA's Online Action Group are developing a series of easy to digest guidance and best practice notes for advertisers an...
