Internet strategy

Why do you need a strategy?

At the root of any strategy are the following questions :

Where am I now?
Where do I want to be?
How do I get there?

These are simple questions and if you can find simple answers then you are well on the way. More likely than not, however, the answers are far from simple, as more often than not they give rise to more questions! For example, the answer to the second question of "We want to grow the business by 200% in 12 months" gave rise to the thorny questions of "What do you mean by grow your business, are you looking at turnover, profit or customers?".

The role of a strategy is to give you a clear idea of where you want to go and a clear plan for how that journey can be achieved. The steps on the way to achieving that goal should be measurable, so that you can see how well you are progressing towards your goal. The costs involved, both internal and external, should be set out and monitored and the end result measured in terms of return on your investment.

Online marketing strategy

An online marketing strategy looks specifically at the goals set for you online marketing activity. They must, however, be aligned with all your corporate and marketing strategies.

Where a business is putting online marketing at the centre of its activity, it is essential that those people defining the strategy understand both sides of the equation - the business needs on the one side and the online marketing channel on the other. Failure to consider both sides effectively will result in unrealistic goals, inappropriate resources and an uphill struggle when the online marketing effort does not tie in properly with other marketing (or corporate) activity.

Defining your online marketing strategy

Why not give us a call and we'll be happy to discuss your online strategy with you - call Tom on 0845 838 2328 (info@barnesgraham.com).

Relevant resources ...

Luxury brands losing out on custom from the rich
Selected UK Internet Statistics 2008

Opportunity analysis

Why not get a FREE Internet Marketing Strategy Review

To kick-start the process, we'll run a top-level review of your business and produce an Internet marketing strategy report outlining the potential. Find out more.