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Keep up to date with what is going on in the world of Internet marketing.
Our aim is to read through all the stories, to bring you the best, the most relevant. Below are the most recent ones:
Content is Key
2008-05-12
Content is the key that can unlock value from your Internet marketing activity, making a real contribution throughout the customer life-cycle. It can help you to : Generate qualified...
Everyone Is Talking About Mobile Social Networking
2008-05-08
Big opportunities. Big challenges. eMarketer forecasts that mobile social networking will grow from 82 ...
Discounts, Contests Drive Online Promos
2008-05-07
Not all coupons need clipping. Spending on online promotions, including contests and coupons, will near...
Google's change in direction - keywords
2008-05-07
Google has recently announced a change in its formally pro-brand owner keyword policy which has major implications for brand owners in the UK and Ireland.The debate over keywords...
UK affiliate spending hotspots revealed for first time
2008-05-06
Britain's first survey of affiliate spending on ...
How Active Is the 'Mature' Market Online?
2008-05-06
The segment of the population born before 1945, now reaching the age 62 and older, is nearing 17 million in the United States. While many believe the demographic is not online, or avoids ads, the r...
Poll: Digital to surpass traditional ads over the next five years
2008-05-05
Accenture Poll of Media Executives Says Online, Mobile Content Will Drive Revenue Growth. Almost two thirds of media executives (63%) polled by Accenture say that the bigge...
Mobile Extends Internet's Reach
2008-05-02
The top Web sites receive an average of 13 percent additional traffic from mobile users over personal computer traffic from home. That's according to "TotalWeb," a report from ...
Number of Britons using social networks to reach 27m by 2012
2008-05-02
The number of Britons joining a social network is expected to treble from 9.6m to 27m by 2012, according to Datamonitor. The market analyst predicts the UK, which has ...
Ad spend is growing
2008-04-29
Advertising spend in the UK is growing rapidly and is set to continue into the foreseeable future. According to the latest report from the Internet Advertising Bureau (IAB), Internet ad spe...
