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MMA code for responsible moble marketing
The mobile is a more personal communication channel than any other, which can benefit consumers and businesses in many new ways. As it is more personal, however, particular care is needed not abuse the power of the medium and to put control of the channel firmly in the hands of the user.
Click on "Download" below to get a copy of The Mobile Marketing Association's MMA CODE FOR RESPONSIBLE MOBILE MARKETING A code of conduct and guidelines to best practice.
Mobile Marketing Association 2008-01-28
