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Marketing
BarnesGraham is a marketing agency; our background and qualifications are marketing. We are an Internet marketing agency because our area of expertise is the Internet.
More of the same ...
Internet, or online, marketing is no different to any other marketing. The principles, the strategic thinking, even the creative precepts are the same. It is simply marketing that uses the Internet, or online channel
The key to any marketing is to get the right message to the right people at the right time and to enable those people to act on that message effectively. The key to the Internet is the same.
... just better
The Internet is the most complete channel to market, as it allows effective communication at many levels. Its strength lies in a number of key areas:
targeting - Internet users, more than users of any other media, identify themselves through their online activities. This allows marketers to identify and market to niche audiences effectively.
personalisation - the Internet allows you to deliver a one-to-one message to your customers.
interactivity - the Internet is an interative medium. As well as enabling you to deliver your message, it enables an active dialogue with your customers.
transactions - the Internet enables you to complete the marketing process through to sale and, increasingly, delivery.
measurability - all activity on the Internet is measurable. You can therefore work out which elements of your mix are working and increase the effectivenss and profitability of your activity as you learn.
We believe that this makes the Internet the ultimate channel to market.
The tools
The Internet marketer's tools are listed below. Please click on the links to see what we think about each of these imprortant tools and what they can help you to achieve :
- Website development
- Search marketing
- Relationship marketing
- Email marketing
- Online advertising
- Affiliate marketing
- Viral marketing
If you'd like to talk to someone about our services, please call 0845 838 2328 or email info@barnesgraham.com.
Opportunity analysis
Why not get a FREE Internet Marketing Strategy Review
To kick-start the process, we'll run a top-level review of your business and produce an Internet marketing strategy report outlining the potential. Find out more.
