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Mobile

The next big thing, or just more hype. Read all about it.

Below is a list of articles gathered from across the internet relating to Mobile, listed with the most recent first. Please use the search facility (top right) if you are looking for something in particular.  

Everyone Is Talking About Mobile Social Networking

2008-05-08

Big opportunities. Big challenges. eMarketer forecasts that mobile social networking will grow from 82 ...

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Mobile Extends Internet's Reach

2008-05-02

The top Web sites receive an average of 13 percent additional traffic from mobile users over personal computer traffic from home. That's according to "TotalWeb," a report from ...

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Mobile instant messaging set to overtake texting

2008-04-28

LONDON - Mobile instant messaging is set to cannibalise SMS texting and eventually email from PC, according to a survey from TNS Technology. The TNS...

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Smirnoff plans long-term investment in mobile

2008-04-17

Smirnoff has revealed plans to heavily expand its investment in mobile following positive results from its current site.The alcohol brand's mobile site, which was ...

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Mobile web use reaches tipping point

2008-03-17

LONDON - Mobile internet use in Europe is set to surge over the next five years, as 3G-enabled phones and increased consumer interest fuel growth. ...

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BBC revamps its mobile browser

2008-03-10

The BBC has relaunched its mobile presence with a new design and content and a major marketing campaign. As reported in NMA (NMA 21.02.08), the relaunch includes a ne...

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The big five form mobile ad working group

2008-02-12

Mobile operators Vodafone, O2, T-Mobile, Orange and 3 have formed a working group to create a measurement system for mobile advertising. The group, part of the mobile ...

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60% of phone users only call and text

2008-02-01

Six out of ten (60%) UK mobile phone users use their phone purely to call and text, found a survey by Snapin Software. The mobile technology firm discovered that of t...

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Survey: SMS ads most popular among mobile marketers

2008-01-16

Survey: SMS ads most popular among mobile marketers SMS or text-message ads are the most dominant form of advertising in the mobile segment, according to the "Wave Eight" survey fr...

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Over 1bn mobile IMs sent by subscribers to 3

2007-10-26

Subscribers to mobile operator 3 have sent 1bn mobile instant messages since the operator launched the service last year. Customers were offered access to Windows Live Messenger in A...

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