Advertising

The big brands have taken to the Internet and are leading the way.

Below is a list of articles gathered from across the internet relating to advertising, listed with the most recent first. Please use the search facility (top right) if you are looking for something in particular.

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Social Networks: Millions of Users, Not So Many Marketers

2008-12-17

Consumers love social networks—but advertisers are still standoffish. ...

Ad Clutter Reduces Effectiveness, Degrades Brands

2008-12-15

Nearly 30% of online adults will immediately leave a website if they perceive it to be cluttered with ads, and more than 75% of those who remain on cluttered sites pay less attention to the ads t...

Scrabble regains top-selling status after 30% sales rise

2008-11-18

LONDON - Scrabble has regained its stature as the UK's best-selling board game after almost 20 years, apparently buoyed by the success of the unofficial online version called Scrabulous....

Business social networking on the up, claims BT study

2008-11-18

LONDON - The number of small business promoting themselves on social networking sites has doubled in the last six months, according to a new su...

Survey: Youth Are Willing Companions to Online Advertisers

2008-11-12

As any visit to a school full of Hollister- and Abercrombie-adorned students reveals, young people are brand-conscious. A new study shows that many young adults not o...

Online adspend outlook still strong

2008-10-31

LONDON - Online adspend will continue to expand at a strong pace in 2008 and grow every year until 2012, according to a new market report by Key Note. ...

Online Shines in UK as Old Media Ads Dim

2008-10-15

Digital ads will weather the fiscal storm. Advertisers in the UK are tightening t...

Online adspend up 21% while total ad market falls 0.7%

2008-10-07

LONDON - Internet advertising expenditure grew 21% year on year in the first half of 2008 to £1.7bn as the total ad mark...

Marketing Spending Priorities Shift

2008-10-07

Digital looking good. Traditional may take a hit. More than six out of 10 (63%) o...

Digital Climbs as Ad Pages Slip

2008-10-06

CHICAGO (AdAge.com) -- Magazine publishers trudged through a sputtering economy, holding ad pages comparatively steady while making solid digital gains. Magazine 300 ad pages in 2007 slid 1....

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