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Advertising
The big brands have taken to the Internet and are leading the way.
Below is a list of articles gathered from across the internet relating to advertising, listed with the most recent first. Please use the search facility (top right) if you are looking for something in particular.
How Are Email, Facebook and Twitter Audiences Different?
2010-07-23
Understanding consumers’ communication preferences...
Ten ways to advertise your business on Facebook
2010-07-16
The marketing potential of Facebook is huge, but many companies struggle to devise a strategy that’s suitable for such a social platform.But there are more than ...
Global ad spend rises 12.5% in Q1
2010-07-13
Global advertising spend grew 12.5% to $110bn (£73.2bn) in the first quarter and has "turned the corner", according to Nielsen's latest Global AdView ...
Twitter debuts 'Promoted Tweets' ad platform
2010-04-13
LONDON - Twitter is launching its long-awaited advertising platform, Promoted Tweets, with big brands such as Sony Pictures, Red Bull and Virgin America becoming the first advertisers to ...
Optimism for US Online Ad Spend
2010-04-07
Several forecasters predict double-digit growth this year...
US online advertising spend set to overtake all print and DM
2010-03-09
New York - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.The r...
Facebook to use PayPal
2010-02-18
Facebook is adopting PayPal as its de facto payments system in a move that brings together the world’s largest social network and the world’s biggest online payments system. Through a ...
Email marketers remain cautious for 2010
2010-01-06
LONDON - Nearly half of all email marketing budgets will remain the same this year with no signs the recession is easing, a new report reveals. ...
UK online retail market to hit £25bn in 2010, research claims
2009-12-01
LONDON - Nearly seven in 10 people will buy some of their Christmas gifts online this year, new research claims. The research, c...
Small Businesses Raise Search Spend
2009-11-30
Shifting away from Google Small businesses using search advertising have sharply increased their efforts in Q3 2009,...
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