Advertising

The big brands have taken to the Internet and are leading the way.

Below is a list of articles gathered from across the internet relating to advertising, listed with the most recent first. Please use the search facility (top right) if you are looking for something in particular.

« Previous page

[1] [2] [3] [4] [5] [6] [7] [8] [9] [10]

»»

Levy says advertising model is outdated in digital age

2008-04-09

LONDON - Maurice Levy, Publicis Groupe chief executive, has said the business model for the advertising industry is outdated and needs to change as it faces growing competition from interne...

Internet ad spend topped 2.8bn in 2007

2008-04-08

Internet ad spend topped £2.8bn in 2007, making online the largest ad market, according to the latest report from the Internet Advertising Bureau (IAB). Online spend continued to grow...

Internet to eclipse TV despite big brand absence

2008-04-08

LONDON - UK internet advertising is set to overtake the £3.4bn TV market next year, despite a lack of investment from major brand owners. Figu...

Online adspend set to overtake TV in 2009

2008-04-08

LONDON - Online advertising revenues will overtake traditional television ad revenues by 2009, as internet adspend jumped 38% last year, according to a report by the Internet Advertising Bu...

Google controls 69% of ad serving market

2008-03-31

Google controls the serving of 69% of all ...

UK Online Advertising Strides On

2008-03-24

Maturity is not a bad thing. UK online advertising is still going strong. The UK leads Europe in t...

Microsoft runs viral for web developers

2008-02-29

Microsoft has rolled out a viral campaign to promote its Expression Studio web development software. Developed by MRM Worldwide (UK), it plays on the stereotype that web d...

Brand marketers blase about blogs

2008-02-29

Just 18% of senior brand marketers consider social networks and blogs valuable. UK marketers were found to be the least convinced of social med...

Google generates $2.53bn in UK advertising sales

2008-02-20

Google has reported that it generated advertising sales of $2.53 billion in the UK last year.The figure, which represents year-on-year growth of 45 per cent compared to 2006, is down fr...

Online Advertising Grows by 27 Percent in 2007, IDC Says

2008-02-11

If you picked a career in Internet advertising you made a wise decision. Online advertising grew 27 percent last year, making it a sector unlikely to be affected even if the U.S. economy capsizes t...

Advertising

Tagged content