Advertising

The big brands have taken to the Internet and are leading the way.

Below is a list of articles gathered from across the internet relating to advertising, listed with the most recent first. Please use the search facility (top right) if you are looking for something in particular.  

Internet to dominate adspend growth in next 12 years

2008-01-21

LONDON - The internet is set to be the dominant force behind UK adspend growth in the next 12 years, in which time total spend is expected to increase by as much as 37.9%. ...

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MySpace builds community around new Fiat 500

2008-01-18

MySpace has built its first branded automotive community around the Fiat 500. The car, launching next week, is being promoted by a large campaign taking in online, TV,...

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Music DRM's Final Days

2008-01-17

But will higher sales follow? Less than a year after eMarketer asked ...

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Sony signs VoIP deal with Skype

2008-01-09

Sony Computer Entertainment Incorporated (SCEI) has signed a deal with Skype that will see the VoIP service be made available for the Sony PlayStation Portable (PSP). ...

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ISPs Collect User Data for Behavioral Ad Targeting

2008-01-03

In a development with potentially huge implications for digital marketing and consumer privacy, numerous Internet service providers have begun using or testing technologies that track their subscri...

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Digital music sales up 50% for Christmas week

2008-01-03

Music industry association the BPI has claimed a hugely successful Christmas week for the burgeoning digital download market. According to the group, music d...

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Primark bucks Facebook

2007-11-13

Primark has ruled out an official Facebook presence amid concerns it would be unable to match the success of an existing unofficial group dedicated to the chain. The budget fashion r...

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Christmas shopping online predicted to near £14bn

2007-11-07

UK consumers are expected to spend £13.8bn online this Christmas, up 42% on last year, according to ecommerce industry body the IMRG. The organisation says that consumer confid...

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BBC.com rolls out advertising

2007-11-07

The BBC has begun the controversial display of adverts on its international BBC.com site, launching with three advertising partners. The adverts, being handled by BBC Worldwide, the ...

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Facebook gives advertisers own profiles with new ad system

2007-11-07

Facebook has launched an ad system that enables advertisers, including Coca-Cola and The New York Times, to set up their own profile page as well as place ads into users' news feeds. ...

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