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Advertising
The big brands have taken to the Internet and are leading the way.
Below is a list of articles gathered from across the internet relating to advertising, listed with the most recent first. Please use the search facility (top right) if you are looking for something in particular.
Online display up 11% as cheap rates draw in advertisers
2009-09-08
The number of display ad campaigns grew 11% in Q2 compared with the same quarter in 2008, according to figures from Nielsen Online. It ...
European Online Ad Spend Trends Slowly Up
2009-09-08
Search is the mainstay Online a...
SMBs More Likely to Use Digital than Traditional Media
2009-09-04
Online ad penetration keeps climbing ...
What Advertising Do Consumers Trust?
2009-08-03
Doing better than expected... ...
YouTube allows content partners to serve own ads (ker-ching!)
2009-07-28
LONDON - YouTube is trialling technology that will allow content partners to serve their own ads into video clips on the site, in a move that could open the floodgates to bi...
Favorite Leisure Activities
2009-07-23
Internet and TV they can agree on. ...
Google's quarterly profits rise 18% to $1.5bn
2009-07-17
LONDON - Google's quarterly results are providing a sign that the online advertising industry has turned a corner, with an 18% increase in post-tax profits....
Facebook rolls out more ad targeting tools as it reaches 250m users
2009-07-16
LONDON - Facebook has introduced additional targeting features allowing advertisers to increase engagement with users they have a relationship with and more easily branch out campaigns in...
Internet adspend holds up better than predicted
2009-07-07
LONDON - Global internet advertising will grow 10% this year, achieving a 15.1% share of global ad expenditure by 2011 with search leading the way, according to ZenithOptimedia. ...
E-Mail Marketing Open and Click-Through Rates
2009-07-06
Please open. ...
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