|
Advertising
The big brands have taken to the Internet and are leading the way.
Below is a list of articles gathered from across the internet relating to advertising, listed with the most recent first. Please use the search facility (top right) if you are looking for something in particular.
The Powerful Potential of Permission-Based E-Mail
2009-02-24
The majority of customers who receive e-mail from a company have a more positive image of that company. ...
Mobile Ads Catch Fire Among iPhone Users
2009-02-19
One-half of those who see ads respond ...
Social media is an opportunity for WPP
2009-02-18
LONDON - Sir Martin Sorrell, the WPP Group chief executive, said social networks are an opportunity, particularly in the area of public relations, and not a threat to the advertising serv...
Social networking is next step for online ads
2009-02-16
Bombarding consumers with online banner ads, the flashier the better, has been a mainstay of Internet advertising for more than a decade.But increasingly, marketers an...
Online Kids Playground Gets Rough
2009-02-15
Sources: between 50 percent and 75 percent of dollars being spent on kids Web properties these days are not part of integrated TV packagesKids brands are shifting d...
Personalized Ads Pack Bigger Punch
2009-02-09
US ad viewers want to be targeted, but privacy concerns linger. ...
Biggest ever drop in ad budgets, finds Bellwether survey
2009-01-12
Ad budgets have been revised down by the greatest amount ever, according to the latest ...
Social Networks: Millions of Users, Not So Many Marketers
2008-12-17
Consumers love social networks—but advertisers are still standoffish. ...
Ad Clutter Reduces Effectiveness, Degrades Brands
2008-12-15
Nearly 30% of online adults will immediately leave a website if they perceive it to be cluttered with ads, and more than 75% of those who remain on cluttered sites pay less attention to the ads t...
Scrabble regains top-selling status after 30% sales rise
2008-11-18
LONDON - Scrabble has regained its stature as the UK's best-selling board game after almost 20 years, apparently buoyed by the success of the unofficial online version called Scrabulous....
Tagged content
More stories on [search] [advertising] [Internet stats] [social networks] [Google] [brands] [consumers] [mobile]
