Advertising

The big brands have taken to the Internet and are leading the way.

Below is a list of articles gathered from across the internet relating to advertising, listed with the most recent first. Please use the search facility (top right) if you are looking for something in particular.  

How Much Marketing Is Digital?

2008-09-11

A lot unless marketers are overestimating More than six out of 10 CMOs ...

Read more

Are Auto Ads Running Out of Gas?

2008-08-19

Even online's horsepower has waned. The automotive industry is having a rough year, and the effects are...

Read more

U.K. Web Ad Spend Topped Mainstream Commercial TV in '07

2008-08-15

Online ad spend in the U.K. overtook advertising on mainstream commercial TV last year, according to Britain's Office of Communications. Paid search grabbed over half of online ad dollars spent...

Read more

Google expects mobile ad revenue to outstrip internet

2008-08-14

Google CEO Eric Schmidt has predicted the search giant will make more money from mobile advertising than internet advertising in the future. ...

Read more

Online Ad Spending Update

2008-08-13

Continued double-digit growth eMarketer predicts that advertisers in the US will spend $24.9 billion on...

Read more

Spending on online advertising surpasses TV, report says

2008-07-14

Everyone knows that online advertising keeps growing and growing. But according to a repo...

Read more

Worldwide Online Ad Spending

2008-07-03

Reaching for a bigger slice of the total ad pie Several recent worldwide online ad spending projections...

Read more

Brickfish aiming to use viral adverts

2008-07-03

When Kodak, the US photo supplies company, decided to re-enter the inkjet printer busines...

Read more

Use of direct channels improves online traffic

2008-07-02

LONDON - Direct marketing drives online traffic by up to 40%, according to collaborative publisher Tilt, which created its own insurance broker brand to conduct the research. ...

Read more

Agencies cut spend forecasts as internet eyes top ad slot

2008-07-01

LONDON - ZenithOptimedia and GroupM have downgraded their forecasts for the 2008 UK advertising market - with both warning that total ad spend growth will be below 5% this year....

Read more