Consumers

Understanding your customer is key. Who is doing what, where and why are they doing it.

Below is a list of articles gathered from across the internet relating to consumers, listed with the most recent first. Please use the search facility (top right) if you are looking for something in particular.

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Twitter launches '101' introduction course for marketers

2009-07-24

LONDON - Twitter has launched a beginner's guide for clueless brands and marketers called Twitter 101, a step-by-step guide intended to attract businesses which are ...

Internet reaches over 625m global users with two-thirds using social networking sites

2009-07-24

LONDON - The total estimated global active internet audience is now 625m and nearly two-thirds of these users have joined a social networking site, according to UM's fourth 'Power to the ...

Amazon buys online shoe retailer Zappos for $928m

2009-07-23

LONDON - Amazon will pay $928m for the online shoe retailer Zappos, a US-based firm with fiercely loyal customers -- tipped as being the next worthy rival to Amazon,...

Harry Potter spreads love potion on Twitter

2009-07-22

LONDON - Warner Bros has created one of the most innovative Twitter campaigns to date, allowing fans of the film to cast spells on their followers.T...

Nine out of ten 25-34-year-olds visited a social network in May

2009-07-20

Some 89% of 25-34-year-olds visited a social network in May, according to figures from ComScore. According to its report, 24.9m people accessed at least one s...

Twitter clears house as thousands of accounts deleted overnight

2009-07-20

LONDON - Twitter users are crying foul after the website's security forces stepped in today to cull thousands of spammer accounts, causing near across-the-board drops in follower counts....

It's official: your mum's on Facebook (and probably Twitter too)

2009-07-20

LONDON - People aged 55 and over are more likely to visit a social networking site than a business, technology or travel site, finds a new study....

Why People Go Online

2009-07-17

Learning and fun top the list. ...

Leading retailers are 'basket cases' when it comes to online checkout

2009-07-07

LONDON - A majority of online retailers are failing to clinch sales due to complicated checkout processes, according to a new survey, which revealed that overall, most shopp...

Facebook’s privacy changes to mimic rival Twitter

2009-07-01

Facebook will begin encouraging users to make more of their personal information public to everyone on the web, a shift that moves the company into more direct competition with micro-messaging se...

Consumers

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