Email: permission to succeed

Email is the most successful aspect of Internet marketing.

Too many marketers base its success on its low cost. This misses the point. Email marketing is successful when it is based on permission. Its spectacular ROI is only helped by its low unit cost.

What is permission? Permission is about your recipients actually wanting to receive your emails.

The low down

We have pulled together some articles that look at permission, why it is so important and best practice.

The Powerful Potential of Permission-Based E-Mail - some good numbers showing why you should focus on generating permission.

The Business Case for Email Marketing - if you need convincing, have a look at the numbers!

£9.11 - the value of an email address? - how can you put a value on your email list?

Why E-Mail Subscribers Unsubscribe - and more importantly why they don't. Solid numbers showing best practice works.

E-Mail Marketers Sending in the Dark - a free report on the value of analytics in email.

Trends and Best Practices in E-Mail Marketing - some thoughts on what you should be doing.

E-Mail Budgets Linked to Attitudes - you need to invest to get the most out of email.

For more general commentary on email marketing, have a read through:

10 Ways to Get More Clicks in Your Email Campaigns - 10 ideas on easy improvements to your emails.

Paying Homage to E-Mail in the Digital Revolution - it's not exciting, but it is still king!

How spammers cash in - always wanted to know why spammers bother? Now you can.

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Smaller companies demonstrate more social networking nous