Internet Update

Understanding Social Networks and Social Media Marketing

We are experimenting with the format of our newsletter this month. Rather than take a broad look at the industry as a whole, we are focusing on a particular topic, hoping to give you a more valuable insight into the online opportunity.

This month's Hot Topic is Social Media. It is undoubtedly the hot new media story of 2009, but what does it mean for you?

If you're starting from scratch, have a look at What is Social Media Marketing? which covers the core issues:

The links below look at things in more details and give you some great examples of what people are up to.

As a marketing tool social media is not for everyone, it takes time and effort to generate a return. But is an opportunity and it may be a key opportunity in a changing world.

Understanding Social Media Marketing

What is Social Media Marketing? - an overview of Social Networks and how they can be an effective marketing tool. Full story ...

5 Key Objectives for Social Marketing - from the seminal book, Groundswell, a look at what you can achieve. Click for the Full story ...

The Secrets of Marketing in a Web 2.0 World - an excellent insight to the benefits of a closer engagement with your customers. Full story ...

Social media as ice cream - an visual approach to explaining social marketing to the unitiated. If you don't get it, look at this first! Full story ...

Examples

Change.Gov - the sequel to my.barackobama.com, the social network leaves the campaign trial and enters government. Click for the Full story ...

Dell embraces the big idea - they were coming under attack online and they decided to embrace it! Click for the Full story ...

Stormhoek - your blog as your website. Not for all, but this South African wine company has made it work. (The wine's not bad either!) Full story ...

Find LiveGuy - he's on a mission, in 12 days he'll visit 11 UK cities. Can you find him to claim a prize? Click for the Full story ...

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Want to read more?

There lots of interesting stuff: Obama; Twitter; Facebook and the Sicilain Mafia:

Click here for more content on this site.
Caste the net wider and take a look at Tom's Social Media bookmarks on Delicious .
Want someone else's opinion? Get it at Social Median.