Customer database

Unlock the value

Getting people to your website is only the start. All too often is it the end too!

Online database

Our Toolkit includes an online database that is integrated into your website. It allows you to simply collect data from visitors and to use that data to carry out email marketing.

The secure database is managed online, allowing you to add / edit / delete users. It can store marketing data to allow segmentation and it can be integrated with our email marketing tool, giving you the tools to set up and run an relationship marketing campaign that will generate a real impact on your sales.

Why collect data?

Some websites have a realistic expectation of closing a sale on the first visit. If they are ecommerce sites selling impulse purchases, then a new visitor just might buy there and then.

But most visitors are looking for information. They are surfing the web looking at a number of providers who can solve the problem they are looking at.

If you can collect data from a percentage of these visitors, primarily an email address and permission to contact them, then you create the opportunity to build a relationship with them and to convert them to a customer.

This is as true for service businesses as it is for retailers.

Next, read about tracking and reporting ...