Tracking and reporting

Understand and improve

Perhaps the greatest differentator of online from offline marketing is the measurability.

In the digital world, it is possible to measure everything. This means that you know exactly what works (and what doesn't) and the extent to which it works.

Tracking

Google Analytics provides the tracking for the Internet Marketing Toolkit. The system is free to use and provides a huge amount of data on your website activity, including on how people are gettting to your site and what they do when they get there.

Reporting

The data is half the challenge. The other half is understanding it. We will work with you to set up key reports that will provide you with the numbers that you need to manage your website effectively.

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