April Website Rankings of 100 Retailers

The comprehensive list of 100 sites, which includes not only the largest players but also some of the smaller specialist online merchants, has been created by The Retail Bulletin and specialist website testing company Sitemorse that used its automated testing of the first 125 pages of each retailer's site to generate a ranked table.

Bottom of the pile was the Dixons site with a score of only 0.22 out of 10, which was just beaten by Currys with 0.94 and PC World with 1.00. This exceptionally weak performance highlights the serious task facing the DSG chief executive John Browett who is due to deliver a strategic review of the company on May 15.

Lawrence Shaw, founder of Sitemorse, says: "The online-only site Dixons.co.uk has been bottom for so long that I wonder what the City thinks about this and whether it makes them want to invest in such a company. I could understand if one of its sites was not good but to have all three at the bottom is quite an achievement."

He suggests that online-only retailers should be ranked within the top 20 in the list

Published by: Glynn Davis

Published 6th May, 2008

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