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BBC's mobile TV trial peaks at 580 viewers a day

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The BBC's mobile TV trial reached a peak of just 580 viewers per day, according to data from the BBC Trust.

The broadcaster saw monthly content consumption of its BBC One, Three and News 24 channels reach a high of just 13 minutes per month during the 12 month trial which ended in April.

Radio figures were not revealed but were said to be significantly lower.

Throughout February the BBC's share of viewing accounted for around 24% on Orange and 51% on T-Mobile.

The low level of usage comes as a blow to the BBC, which is now bidding to persuade the Trust to add mobile to the distribution channels of its TV and radio stations.

The Trust is inviting comments on proposals ahead of reaching a decision.

Published by: Alex Farber

Published 29th July, 2008

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