Google jumps into top ten of best global brands

Google has leapt ten places to appear in the top ten of the Interbrand Best Global Brands.

The internet giant appears at number ten in branding consultancy Interbrand's annual rankings, up from 20th position in 2007.

Google has bolstered its brand by building on its strong search base in areas including browser development, video, mapping and mobile.

NMA revealed this week it also plans to move into TV advertising to further grow its reach (NMA 18.09.08).

Coca-Cola secured the top spot for the eighth consecutive year, with Microsoft pushed into third place by IBM.

Nokia, the Finnish handset manufacturer, took fifth spot while Apple jumped nine places up the table to 24th.

Jez Frampton, global CEO of Interbrand, said the rankings were a reflection of the global economy. "The increasing complexities of the global economy reinforce the importance of protecting and growing a brand. It's a company's most valuable asset - and a far less volatile asset than others during a time of economic uncertainty," said Frampton

Published by: Alex Farber

Published 19th September, 2008

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