YouTube named coolest online media brand

YouTube has beaten Google and Facebook to be named the coolest online media brand, according to this year's CoolBrands survey.

Google took second place behind its video-sharing site, followed by social network Facebook and Wikipedia.

Last year Facebook failed to feature in the list.

The overall top ten comprised of five online media and technology brands, including YouTube and Apple in third and fifth places respectively.

Brands are ranked according to style, authenticity, originality, desirability and uniqueness.

The CoolBrands Council and more than 2,500 members of the public select the coolest brands from a list of thousands, producing a shortlist of 1,100 brands.

Other brands in the coolest online media top ten include Last FM, Flickr and Bebo.

Aston Martin was named as the overall coolest brand in CoolBrands, which has been running since 2001.

Published by: Suzanne Bearne

Published 29th September, 2008

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