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What Do Shoppers Research on the Web?

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Examining the pricey stuff online

A growing body of market research shows the rising impact of Internet research on store spending. Many consumers prefer to shop for high-touch and expensive products in stores where they can feel items and talk in person with a sales associate. 

A survey of what Internet users worldwide ages 16 to 54 research reveals several pricey items at the top of the list. Besides travel, more than one-half of respondents researched consumer electronics

Published by: eMarketer

Published 14th October, 2008

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