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Waterstone's ramps up search activity for Christmas

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Waterstone's has appointed I Spy Search to manage its natural search as it ramps up its search activity ahead of Christmas.

The book retailer, part of the HMV group, is to concentrate its focus on book signings and in-store events, alongside traditional promotions and sales.

The news comes in the same week that NMA revealed rival book seller Borders is to implement a major overhaul of its site in the next few weeks, following the success of its Borders TV proposition (nma 06.11.08).

Waterstone's today unveiled its Christmas ad campaign featuring a part-spoof of Neil Armstrong's first steps on the moon in one TV spot, while yesterday it appointed CEO of Transdermal cosmetics Alex Rayner as operations director.

Parent company HMV is also understood to be involved in a review of its digital account.



Published by: Will Cooper

Published 7th November, 2008

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