FT.com launches mobile version of website aimed at young users

LONDON - The Financial Times has launched a version of the FT.com website optimised for mobile devices, which it hopes will attract younger users.

The website -- available at m.ft.com -- is consistent with the new FT.com design unveiled in November and follows the news that FT.com has broken the 1m registered user barrier for the first time.

The broadsheet said the launch is backed by its own research that showed mobile websites are popular with a younger demographic with which it wants to engage.

The research also revealed that a mobile channel complements use at the desktop, with readers visiting the site the most when commuting, during evenings, weekends and whilst on holiday.

Rob Grimshaw, managing director of FT.com, said: "We asked our tech-savvy readers what they wanted to see in the new mobile version of FT.com and we incorporated their feedback into the new site.

"We found that many of our readers look for an executive briefing from the FT, so we focused on providing quality over quantity of content. We have already seen strong demand from clients for sponsorship opportunities."

Phase one of the launch offers a new touch screen interface, faster access to content, improved search and the ability to customise and follow stock options.

The site is also optimised for the iPhone and BlackBerry, which together account for over 60% of FT.com mobile traffic, although the site works on any phone,

Phase two of the launch in the first quarter will include interactive mobile charting so users can quickly access company information and index data on the go.

A dedicated iPhone application will follow, incorporating more sophisticated graphics and charts and the ability to quickly share FT content with the integration of the address book.

Published by: Darren Davidson

Published 28th January, 2009

Add comment