The business case for email marketing

Email is widely considered to be the most effective form of marketing by Return on Investment, more or less tied with Search Engine Optimisation.

If you are looking to justify an investment into email, or into improving your current activities, the numbers below from the the E-Consultancy Census on Email Marketing 2009 (www.econsultancy.com/reports/email-census) will tell a compelling story.

Question: What is your organisation's ROI from email marketing?

Email marketing produces a staggering 300% average return on investment.

This is better than for any other channel, except Search Engine Optimisation (the data from Agencies, rather than companies, said it was better than SEO).

Question: How do you rate the following channels in terms of return on investment?

Published by: Tom

Published 19th June, 2009

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