Google's dominance grows as search queries increase by 41%

Global search queries increased from 80.56bn to 113.69bn between July 2008 and July 2009, with Google searches up by 5% from 48.67bn to 76.68bn, giving it 67% of the global market.

In contrast, Yahoo saw minimal growth, increasing from 8.70bn to 8.90bn searches year on year – just 2% growth and 7.8% of global share – while Chinese search giant Baidu was up 8% from 7.41bn searches to 7.98bn (7% of global share).

Microsoft, which has agreed a search deal with Yahoo to combine their properties, saw 41% growth, although this was from just 2.35bn searches to 3.31bn.

The European market had the highest number of queries, accounting for 36.45bn queries in July and 32.1% of the global market. Asia Pacific was second, with 35bn seaches (30.8%), followed by North America with 25.10bn (22.1%) and Latin America with 10.52bn (9.3%).

Published by: Will Cooper

Published 1st September, 2009

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