Facebook accounts for one in seven UK page views

The web measurement firm revealed the social network accounts for 14.5% of all UK internet page views, having increased traffic to its site by 86.1% over the past 12 months.

When compared to other social media sites, Facebook dominates, accounting for 49.2% of all UK internet visits in the category. It's followed by YouTube (16.5%), Bebo (3.7%), Twitter (2.2%) and MySpace (2.1%).

Robin Goad, director of research for Experian Hitwise in the UK, said, "During September, Facebook was the second most visited website in the UK after Google UK, but because users view a much larger number of pages per visit, Facebook is the clear leader in terms of page views. It received more page views than Google UK, Ebay UK and YouTube combined."

He added that although Facebook hasn't been in the spotlight in the UK recently, especially compared with Twitter, its growth doesn't show any signs of slowing.

"A key measure of success for any social network is average session time," said Goad. "As we've seen with sites such as Friends Reunited and MySpace, when average session times begins to drop off visitor numbers soon follow. Facebook has yet to experience this problem. Hitwise monitoring data shows its average visit time increased from 19 minutes 59 seconds in September 2008 to 26 minutes 14 seconds during September 2009."

Published by: Charlotte McEleny

Published 16th October, 2009

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