SMS gives Twitter a way to make money

I read with interest Ciaràn Norris's opinion article on how Twitter should or could evolve its revenue model by monetising itself as a search tool (nma 22 October 2009). There are also other untapped channels through which it could draw significant revenues, in particular the text messages it generates. The revenue goldmine is in the space at the end of each tweet delivered via SMS.

The starting point is always at least 20 characters, ample room for a carefully constructed ad message (Google AdWords allows a maximum of 25 characters for the title text). Due to the varying length of the tweet, ad copy can be constructed and delivered based on the available space dynamically and in real time.

Platforms such as our Mpression provide the opportunity for mobile operators to switch on an immediate revenue stream off the back of real-time Twitter updates through SMS. It provides advertisers with a targeted opportunity to reach users who have chosen to receive updates from selected followers.

Published by: Jason Cooper

Published 24th November, 2009

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