Amazon launches UK grocery delivery service

Amazon Grocery will offer more than 22,000 products, including fresh fruit and vegetables, meat and alcohol, and replicates a similar service in the US.

The move will directly rival UK grocery giants Tesco, Sainsbury's, Asda and Waitrose, as well as fellow pure-play Ocado.

James Leeson, director of grocery at Amazon.co.uk, said, "With unlimited virtual shelf space, customers can choose from a wide variety of products, all of which have free delivery. We'll work tirelessly to increase the selection of items available to be delivered directly to customers' doors."

Amazon Grocery will also be available via a mobile-optimised site, as well as on its iPhone app.

In April, Ocado revealed its iPhone app had generated nearly 5% of its total orders over the previous two months.

Published by: Will Cooper

Published 7th July, 2010

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