Tom Barnes has been marketing on the Internet since 1997. This blog raises issues that he thinks will be of interest or relevance to small and mid-sized businesses looking to achieve more online.
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| So you know that it's coming, you may know what it does, but what should you actually do about the new Cookie Law? Read more... |
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| It would be a mistake to think of Social Media as the sum of its parts. Sure, Facebook, Twitter, LinkedIn, MySpace ... Read more... |
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| HTML5 offers a flashier, but open future offering smooth animations and rich functionality that has been the preserve of proprietary technology. Read more... |
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| Far from being evidence of a slow down, Facebook's newfound maturity is evidence that they are really speeding up. Read more... |
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| What impression does your company's Facebook Page give to visitors? Too often it's not a good one. Read more... |
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| It amazes me how many big businesses fail to do the basics well on email. A quick look at how they could improve performance with minimal effort. Read more... |
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| Online sales is only part of the ecommerce mix Read more... |
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| Smart phones, tablet PCs, Internet TV - the Internet is no longer only accessed through your PC Read more... |
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| Blogging is becoming a default tool for marketers. If you're not doing it, this explains why you should be! Read more... |
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| After years of specualition, is 2011 finally going to be the year of the mobile internet. Read more... |
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| Smart phones and tablets are becoming mainstream. Will they change the way we market by changing the nature of the communication channels? Read more... |
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| The web has changed the way things work. Some companies get it, some don't. Read more... |
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| Recent research suggests that half of UK SME websites are not optimsed. The reason is a lack of understanding. Read more... |
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| Ben & Jerry's have dropped email for social media. Is this a sign of things to come? Read more... |
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| It's often hard to see who will win in the new face of new developments. Have recent developments in publishing (news and books) been predictable? Read more... |
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| Or at least that's what founder Mark Zuckerberg believes will happen as a result of the Open Graph. Read more... |