Facebook marketing

Brand, interaction and loyalty

Facebook is likely to be central to any social media marketing activity. While it's easy to do something on Facebook, it's much harder to do something well.

Facebook provides a number of standard tools, which you can use effectively to create pages, but increasingly businesses are using better tools which give them more control. This means that they can impose their own brand on their Pages and publish better content more easily.

Examples of leading activity on Facebook include: Kitkat; Dove; Body Shop; ASOS; Porsche; Red Bull; Sainsbury's.

Landing pages

Standard Pages in Facebook lack impact. New visitors to you Page need to be convinced that it is worth staying around: your Wall might work if it is showing good quality, up-to-date content, but as you can't control what is showing on your Wall at any given moment, it might not.

A Landing Page gives you the control you need to present your brand within Facebook in the best possible light. There is no real constraint on what you publish, either in terms of design or content. What you can achieve is down to your ambition.

Our work: CrewCover; Shipton Mill

Blogs & Newsfeeds

Content is king and up-to-date content is the most important. If you already publish regular content on your website, such as news or a blog, why not feature it on Facebook at the same time? There are RSS feeds available, but in our experience they are clunky at best.

Integrating your website content to your FB Page gets your valuable content in the right place and allows user interaction through FB which you can feature on your website.

Our work: Brand New Way (blog); Shipton Mill (recipes); Project AWARE

Microsites

More and more brands are using social media, and Facebook in particular, for campaign activiy. It is a great way to communicate with your brand advocates, keeping them abreast of your latest activity, in an environment that it built for them to share their likes with their friends.

Our Content Management System is fully integrated with Facebook, making it easy to develop a single campaign that works in Facebook and on the web.

Examples of our work: Muffinthemail (App); Muffinthemail (website); Sirloin

Social commerce

ASOS opened the "first European" Facebook shop in February 2011. Our Muffinthemail fCommerce gift service was released 2 days later.

The key benefits for users are immediacy and convenience. They can login with their Facebook account, avoiding the need to set up a new account, and buy without leaving your Page.

fCommerce combines well with campaigns, especially where you are promiting special offers for specific products.Alternatively, you can list featured products on a Facebook Page and link back to your online shop for fulfilment.

Our work: Muffinthemail (Full fCommerce App); Shipton Mill (Featured products)

Bespoke development

Facebook is a unique environment in which to engage with your customers. Now that our Content Management System and user database are now fully integrated with Facebook, the limits on what you can do are your imagination and your ambition.

We are working on a number of bespoke applications at the moment, which look to leverage the viral power of Facebook to deliver real business benefits. If your audience is on Facebook, what can you achieve?

Facebook in Bristol

We're in Bristol, so if you'd like to talk Facebook and you're in the area, we're always up for a coffee. If you're somewhere else, just give us a call and we'll find a place to meet up! Either way, if you'd like to find out more about how we can help you, call Tom on 0117 230 8428 (tom@barnesgraham.com).